Racial Equity

Latinx giving: Shaped by collective prosperity


This post is also available in: Español (Spanish)

The W.K. Kellogg Foundation’s Latinx affinity group, RAÍCES, is proud to celebrate Latinx/Hispanic Heritage Month (Sept. 15 to Oct. 15) by honoring the culture, pride and contributions of Latinx peoples – past, present and future – in the U.S. and throughout the diaspora. Staff across the foundation share their stories of pride in heritage, philanthropy rooted in history and family tradition, and how their identity strengthens their work with communities.

RAÍCES (rrah-EEs-ces)

“roots” – origin or cause

WKKF staff are invited to voluntarily participate in affinity groups, which are a big part of the foundation’s racial equity journey. The goal of these affinity groups is to promote and honor the wisdom, experience and histories of people of color, foster intercultural knowledge and offer opportunities for advancement through peer mentoring. Affinity groups play a critical role in the talent development of people of employees of color and helps the foundation grow in its commitment to racial equity – from the inside out.

Why We Give – Por Qué Damos

For Latinx communities, giving is a cultural value that often goes without saying or naming. Philanthropy may not be the commonly used term for something that happens every day – at dinner tables, workplaces, in school hallways, places of worship, community centers and beyond. It’s the seen and felt reality of ‘mi casa, es su casa,’ in other words, ‘what I have, I also give to you.’

Listen to members of RAÍCES as they share their inspiration for giving, shaped by family and community love and generosity. It’s this cultural upbringing that fuels and informs their passion for driving philanthropic investments to Latinx and other communities of color.

“My background, my culture, my parents instilled giving of time, giving of talents. All of that instilled in me an opportunity that I share in my professional life every day…Part of our Latino culture is connected to giving, we have a heart of service.”

“My family, my upbringing, they’re just giving people. I’m surrounded by teachers, by nurses, doctors, people who are in the field of giving of themselves all the time. It comes naturally. I grew up with that, seeing that, it’s just a way of life.”

“Philanthropy is ‘the love of humanity’. Philanthropy isn’t just about giving of material things. It’s about creating this whole atmosphere that feels inclusive, and sharing and loving...”

Join the celebration and show your support by giving to Latinx-led and serving nonprofit organizations.


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